I need an opinion on Elderly Solutions company marketing

[Matt J]

Something like "Home Helpers" or the like might work better. Offsetting the actual intent of the service slightly is a good idea. Payless shoes may have started as cheap crap shoes, but someone in marketing probably frowned on it.

Independence Solutions
Mature Solutions

Something along those lines. The term Elderly conjures up a frail old lady that can't move on her own.

 

[scooterbug44]

I don't like the word "solution" - makes it sound like the elderly/infirm are a problem and you have the way for people to deal with them. :angry:

More warm & fuzzy IMO. Help, care, family, friendly etc.

 

[SHELLY]

I don't like the word "solution" - makes it sound like the elderly/infirm are a problem and you have the way for people to deal with them. :angry:

More warm & fuzzy IMO. Help, care, family, friendly etc.

Caring Companions

Friends In Deed

Granny Nannies

.

 

[Independent1]

The name

While working at the hospital we'd get the same elderly patients who would come back because they didn't have help at home. I'd say "boy I wish I could find a solution to this problem". This is how Elderly Solutions got started. I thought I'd give some background to how I came up with the name.

The definition of Elderly is Somewhat old; past middle age.

I have looked into the other names "Caring Companions" "Senior Solutions" "Independent Solutions" ect. there all taken?

I so appreciate the input, I hope they keep coming.

 

[SHELLY]

While working at the hospital we'd get the same elderly patients who would come back because they didn't have help at home. I'd say "boy I wish I could find a solution to this problem". This is how Elderly Solutions got started. I thought I'd give some background to how I came up with the name.

The definition of Elderly is Somewhat old; past middle age.

I have looked into the other names "Caring Companions" "Senior Solutions" "Independent Solutions" ect. there all taken?

I so appreciate the input, I hope they keep coming.

HERE'S MORE INPUT:

If I Google information about your Incorporation with the State of Florida...what type of information will I find?

How many other senior care service givers are in the area? (Who is your competition?)

What areas do you cover?

How are you getting the word out about your services?

Who are your local contacts? Doctors? Clinics? Hospital? Senior Centers?

Where are you placing your advertisements? What type of radio stations and what time of day are you advertising?

Have you ever been contacted to perform services? What type of questions do they ask you? Do they choke when you give them a price quote?

Your website is way too sterile to win the trust of anyone checking it out. There are dead links that contain no information at all. You need to put your name and FACE up there along with your credentials and insurance/bonding information. Also include information about your medical background and qualifications (first aid, education, etc.)


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I do think that using "Elderly" in the title is a liability.

Are you aware that they've scheduled several "Snowbird" welcoming conventions in the Panhandle--that would be an excellent venue for you to get the word out--or at least schmooze among your target audience to pick up some ideas for expanding your services. You could set up a table with some denture-friendly snacks (snacks work--right Realtors?) and a free drawing for a food basket (remember, no toffee, no nuts!)--you'll get all kinds of names and can grease the skids by giving out "cute beachy fridge magnet business cards" or little bottles of hand lotion with your information on the label--this keeps your name front and center with them. BUT I CAUTION...at that type of venue, your "Elderly" moniker will go down like flatulence in an elevator.

 

[Matt J]

Snowbirds love freebies. Get pens, hats, post-its, etc. and you won't be able to beat them off with a stick.

I don't like the word "solution" - makes it sound like the elderly/infirm are a problem and you have the way for people to deal with them. :angry:

More warm & fuzzy IMO. Help, care, family, friendly etc.

It's "Elderly Solutions", not "Elderly Final Solution". :roll:

It sounds more to me like a solution for the elderly not a solution to the elderly.

 

[GoodWitch58]

...but it doesn't work: the adjective, elderly, modifies the noun, solutions, and you get solutions that are old. Subliminal, but important in advertising.


This sounds like an excellent idea for service, and it may be a needed one. Just needs some marketing help to match the willingness to provide a service to those who are in need of the help.

Think Geek Squad...how it caught on for computer help

Think Geico Insurance and the Gecko....

What you need is the sizzle to sell your steak.

 

[BeachSiO2]

...but it doesn't work: the adjective, elderly, modifies the noun, solutions, and you get solutions that are old. Subliminal, but important in advertising.


This sounds like an excellent idea for service, and it may be a needed one. Just needs some marketing help to match the willingness to provide a service to those who are in need of the help.

Think Geek Squad...how it caught on for computer help

Think Geico Insurance and the Gecko....

What you need is the sizzle to sell your steak.

I grew up eating steaks at a Western Sizzlin....

 

[Matt J]

...but it doesn't work: the adjective, elderly, modifies the noun, solutions, and you get solutions that are old. Subliminal, but important in advertising.


This sounds like an excellent idea for service, and it may be a needed one. Just needs some marketing help to match the willingness to provide a service to those who are in need of the help.

Think Geek Squad...how it caught on for computer help

Think Geico Insurance and the Gecko....

What you need is the sizzle to sell your steak.

She knows her stuff, and she only failed me once in Macro Econ.