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Radio Ads

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Bear

Bear

Beach Comber
Has anyone had any experiance advertising on the radio..How costly is it,and dose it work well?
 
If you have a fairly narrow target demographic, radio is a good buy. That is what I remember from the old journalism days at any rate.;-)
 
I used some radio ads in the past for a business of mine. The thing about radio is you need to run a lot of ads. More so than in any other media. Repetition on radio is needed more than with television. It's cheaper for sure but you need a lot of it.
 
I have a great deal of experience in this area.... is there anything in particular that you want to know about radio ads?
 
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