The South Walton TDC Mission and Brand Promise

[Truman]

http://fl-waltoncounty2.civicplus.com/Index.aspx?NID=162

Tourist Development Council Mission
The mission of the South Walton TDC is to direct and manage activities that will strengthen the position of the South Walton brand in the tourism marketplace, in order to increase the tourism economy of Walton County. The TDC will manage and maintain our beaches as a primary attraction and serve as a responsible industry organization to take a leadership role in addressing issues that affect tourism and the quality of life in Walton County.


Brand Promise
South Walton provides visitors with a relaxing escape: an upscale, yet casual, place to unwind and rejuvenate. Charm and scenic beauty define our stretch of Northwest Florida’s Gulf Coast, and our white sand beaches and turquoise waters offer a natural setting, where visitors feel comfortable. We deliver an unforgettable experience, filled with lasting memories.


The Visitor Information Center is open seven days a week from 8:00 a.m. – 4:30 p.m. and is located at 25777 U S Hwy 331 S, Santa Rosa Beach, FL 32459 Phone: 850-267-1216


For Comprehensive Information about the Organization visit www.VisitSouthWalton.ORG


For Visitor Information Please Enjoy www.VisitSouthWalton.COM

 

[Truman]

I came across this and posted here for discussion. In my opinion, South Walton needs to be kept quaint, upscale, charming, and REAL to its roots.

Do you think the mission or the promise need revision?

 

[Andy A]

Yeah, change "turquoise waters" to "emerald green waters".