About Kelley's...
The Kelley family has, or possibly had, stores in Fort Walton Beach and Niceville. When they bought the IGA in Freeport, folks were ecstatic as the quality of the meat sold at the Kelley's stores was phenominal. I have no idea if that is different now, or how involved the Kelley family actually is in the Freeport store these days. I've only been in there once or twice in the last four years, and felt like I needed to go home and take a shower both times.
I don't fault Kelley's for their prices, as there is no way that an IGA, a Piggly-Wiggly, a Thriftway, or a Kelley's can compete with a Winn-Dixie or heaven forbid, a Wal-Mart. This is because the "wholesale" price a grocer pays for his merchandise is based upon the volume he buys. The same truck (Lewis Bear, Wood Fruitticher, etc) can stop at two different stores and charge two different prices for the same item. The last store I worked at (won't mention names) would ask me to stop at Wal-Mart and buy film because Wal-Mart's retail price was less than our distributor's wholesale price. But I digress...
Because of this, smaller stores absolutely must step up to the plate in customer service to maintain their clientele when the big boys come to town.
Thriftway in DeFuniak, which has EXCELLENT meat and local produce, has done this successfully. If Publix - who is higher than Wal-Mart and Winn-Dixie but provides cheerful customer service - comes to Freeport, Kelley's is toast.