To be fair, they may have been Spring Breakers, given the small time period of the last two weeks in which the reactionary, defensive study was conducted. That said, the study is absolutely worthless when they don't consider whether or not this was their first visit to SoWal. If in the past, those people were used to Panama City Beach, Ft Walton, Disney World, etc, the signs wouldn't stand out at all. Also, Spring Breakers care about very few things -- being away from work or school, sitting in the sun on the beach, eating, drinking, and maybe if it's raining, they also care about shopping. Most could care less about a sign. They obviously don't read the signs anyway, judging by the great numbers of people who attempt to drive two-wheel-drive cars on the beach, and the number of people who drown from rip-currents, in the water in front of the big blue signs on the beach, demonstrating how to swim out of rip currents and the beach flag legends.
That Study was nothing but another waste of tax payer money in a purely defensive mode, and it shows that they TDC doesn't care about their third sentence in their Mission Statement, which should actually be first on their list of three.