yippie, I don't understand. The brochure has "the (TM) beach" logo on both sides. It seems very straightforward to me.
I'm sorry. It doesn't seem clear to me. Most people would not pay attention to the logo. Where is the written word? Where is their goal WRITTEN to let people know what they are giving money to.
Where does it SAY they are going to rename out area?
Logo's are great and usually identified with businesses, but not for someone to assume they are going to call the entire area the logo name..