• Trouble logging in? Send us a message with your username and/or email address for help.

New marketing plan dubs this area "The Beach"

New posts
So we are allowing Southwest Airlines to dictate how we market our area. Unbelieveable!

I'd also like to know if the local business owners in Walton County, especially those along the 30A Beaches, had any input into this? Who are these people who are making these decisions?
 
Last edited:
pa020139.jpg


Maybe CV3000 needs to do better research on "The Beach."
 
"The Beach" has been really pretty lately. I love this time of year...

I have made it a point to go to "The Beach" as often as possible lately since it is primarily why we moved here. I go to "The Beach" in the morning after I get my coffee- usually staying in the car and driving along "The Beach" but if I get up before the kids or if I can get our older one to come with then I will walk "The Beach" in the AM...

Sometimes I sneak over to "The Beach" around lunch or just for a quick drive along "The Beach" on my way to/fro the gym. And around sunset I will walk the dog on "The Beach" and/or drive on "The Beach"...

I gotta admit though, I am worried that with all the energy I am using up typing the quotes when I reference "The Beach" that I am afraid I will be too tired to be able to go to "The Beach"...
 
THE Beach ?

Ok, in all honesty, What is the deal with this group? They get ragged on quite a bit here, and I am just curious why. It doesn't seem that they have any support on this site. I tried to search if there was a thread dedicated to this, but it is kind of hard to narrow it down when you are searching for the words "the" and "beach"
 
It was started by a group of businessmen, and the only way to join in is to pay $$$$$, and in return, they hope to change the name of NWFL to THE Beach (TM), in order to drive more money their way. They want to control all aspects of this area, including roads being built, sole marketing for our region, etc.

They claim that the SouthWest Airlines required a short name to market the entire region as opposed to all of these disconnected town names, hence the short, "THE Beach(TM)." However, as you point out,
it is kind of hard to narrow it down when you are searching for the words "the" and "beach"
Click to expand...
there is nothing special about the generic, THE Beach (TM). Also, there are many areas which will be impacted in our region which have zero to do with the beach.
 
Ok, so I read that thread, but I still don't see the big deal. Isn't it a private company?
I'm not thrilled about the name, but they got started to help attract Southwest, right? I don't know how much, if any, they had to do with it, but Southwest seems to be coming to the area.
There were a lot of comments about these "business leaders" just trying to make money, isn't that why they are called business leaders?
Any further insight is appreciated.
 
Your public vs private issue might need some further and new discussion. Who is currently on the board? Who no longer is? What county do they live in or represent? Weren't Odom, Sansom or maybe even Richburg either contributors or active at some point? Was it ever determined if this group fell under Florida sunshine law?
 
DuneLaker said:
Your public vs private issue might need some further and new discussion. Who is currently on the board? Who no longer is? What county do they live in or represent? Weren't Odom, Sansom or maybe even Richburg either contributors or active at some point? Was it ever determined if this group fell under Florida sunshine law?
Click to expand...

Right, and how many TDC dollars went toward this group, and if they are "private" why are they trying to rebrand the entire area, thus speaking on behalf of everyone? This is quasi-governmental for sure.
 
You must log in or register to reply here.
New posts


Sign Up for SoWal Newsletter









Share this page




                               
Back
Top