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TDC Brand Meetings
- Thread starter Bob Hudson
- Start date
joho
Beach Fanatic
Andy A
Beach Fanatic
Now this new logo I understand what it means!
Its a great improvement over the previous one but still no where near worth 1.3 million.
GoodWitch58
Beach Fanatic
much better than before. glad the TDC "powers that be" took a second look.
Kurt
Admin
From Lisa C:
At the meeting Dawn explained the $1.3 million dollar budget was not just for the logo and tagline, that it also included research, testing, brand creation, brand evaluation, strategy and also included assets.
scooterbug44
SoWal Expert
Here's a thought - how about the TDC & local businesses insist that every time someone writes an article about the area they don't tag it as Panama City or Destin.
Much better but $1,333,000.00! That does not include advertising and marketing the new brand, changing the old brand, and we still are just a beach!! Is that why the only reason people visit South Walton or is it something else? Is it for relaxation? Is it for adventure? Is it for fishing? Is it for a village like community full of art and cinema? Is it for dining? Is it for socialization and networking? Is it for service related businesses?
tsutcli
Beach Fanatic
The old brand was fine with me. The Beaches of So. Walton still says it all!!! Lets take some of that money and patrol the beach more often. The stretch in Seacrest is a mess but I won't get started with that subject. If our beaches are so important to everyone, then lets take care of them. Not everyone does.
North Lake
Beach Lover
Not at all BB, and I apologize if you were offended. Guess I need to quit posting late at night when the head's a little foggy. My intent was to encourage folks to participate in the public input process at the point where the decisions are made, rather than sniping after them after the fact on Kurt's marvelous, but anonymous bulletin board.
As it turned out, a better decision was made with the release that came out today, judging from inputs below...a testament to folks speaking up in whatever forum.
If only two posts offends, I'm sorry but it's only because Kurt changed the format and I'm having trouble figuring out the buttons to push...I can only plead old age. I'm native, and have been here for 58 years. I didn't just arrive from somewhere else and get my suitcase unpacked.
North Lake
Beach Lover
Kurt, where's the like button?