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Amavida Coffee in the PJ Herald

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Jdarg

SoWal Expert
Several weeks ago, PJ Herald writer Tony Simmons visited us at the Amavida Coffee roaster. Many of you frequent the 2 local cafes, but the coffee roasting magic happens in a roasting facility just down the road in PCB. Thanks Tony for the great article!

Read on if you want to know how your coffee starts out from the tree and gets to your cup!

http://www.newsherald.com/articles/city-95570-love-consumer.html

“Think of coffee along the lines of wine,” he said. “You look at characteristics like acidity, body, aroma, complexity, depth. … If they’re taking really good care to grow it, roast it, brew it properly before it’s handed to you — then (adding anything to the blend’s) unique flavor is kind of like putting ketchup on a filet.”
 
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