Bottom line...we've tapped out the "driving demographic," that being those families within driving distance of our beaches. We have done our best to attract those families and saturate those markets with our message. If we want to increase our visibility and widen our net so to speak, then this bed tax is the best way for us to fund that. Attracting a major carrier like Southwest would be a boon to our local economy for two reasons. One: build it and they will come...we would move beyond the driving demographic to a more national (or international) demographic. Two: How cool would it be for us to have the option of flying out of here on Southwest? Not bad. Bay County has already ponied up money to attract Southwest and we said we would do our part in Walton County. It makes sense to me that we hold up our end of the bargain. The better our region does, the better we do.
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Below is a statement from the new airport website:
Has the local business community contributed the $529,500 or is the bed tax increase envisioned for that purpose?
Why Southwest? Southwest does not even fly out of ATL. It seems that local leaders would want an airline that can connect with other flights at the world's busiest airport three hundred miles away.
What puzzles me the most is that our local tax watch dog groups are against this. Their mission statements are to protect the Walton County tax payer. They are lobbying against a "bed tax" paid by non-residents that will go toward a benefit for Walton County taxpaying residents. If the "bed tax" gets shot down, and Walton County still wants to attract more families to our area, then the cost will now come out of Walton County taxpayer wallets. So in a sense, these tax watch groups are lobbying against their own self interest.
