"Emerald Coast" versus "the beach"

[Lane Rees]

For fun conduct a Google Search on "The Emerald Coast" and then "The Beach" and you will likely not be surprised.

The Emerald Coast has several sites even with a map showing the area from Pensacola to Port St. Joe and mentioning Walton County, too!

Guess what you will find on "the Beach" search? Nothing.

I ran a few errands this afternoon and picked up several magazines and publications along 30A. Examples included: "Emerald Coast Magazine," "Natural Awakenings, Emerald Coast Edition," "SEE Emerald Coast, An Insider's Guide to Florida," "The Beachcomber, the Emerald Coast's Premier Entertainment Newspaper," Premier Beachhomes of the Emerald Coast," etc.

 

[tsutcli]

But then some politically connected PR firm wouldn't have been paid a bundle to come up with "The Beach". Heaven forbid that the obvious, and free, designation be used.

 

[hnooe]

But then some politically connected PR firm wouldn't have been paid a bundle to come up with "The Beach". Heaven forbid that the obvious, and free, designation be used.

Yes. I agree--let this area just "Be" without the "ach(e).

 

[Matt J]

Watch the video at their website, if you can actually make it thru. The whole thing is the stupidest thing I've ever seen, other than the EMERALD WATERS they keep mentioning it could be an ad for any coastal destination. :roll:

 

[DuneLaker]

We might as well just outsource our PR to China. They couldn't be anymore clueless about our Emerald Coast and Beaches of South Walton than "The Beach" group or pr firms from Georgia or Alabama.

 

[BeachSiO2]

We might as well just outsource our PR to China. They couldn't be anymore clueless about our Emerald Coast and Beaches of South Walton than "The Beach" group or pr firms from Georgia or Alabama.

May I ask what PR firm you are talking about? Is it the PR firm for THE Beach? I am confused?

 

[SHELLY]

We might as well just outsource our PR to China. They couldn't be anymore clueless about our Emerald Coast and Beaches of South Walton than "The Beach" group or pr firms from Georgia or Alabama.

Capital idea! Look at the results of Chinese PR folks at their own beaches:

BEFORE

AFTER

.