Robert hit the nail on the head- but it is a multihead nail!
Yes, parent involvement is key, but here it needs to go beyond what many of us from larger communities are used to doing in our kids' schools. We are a rural community, and our educational system (public and private) doesn't have the population or resources to make it really comparable to larger communities, who have lots of kids, lots of parents, larger coffers, more school choice, and more community resources (parks, sports facilities, access to the arts, etc). There are a handful of schools, and we have to find a way to make one of them work for our kids- there is no smorgasbord here.
So - as a parent, you will have to dig in a little more here. You can't just send your kid to school and expect everything to just work out without parental involvement. Even in the best schools, once they get to high school, parents need to be on top of everything from 9th grade on- class schedule, testing, sports and extracurricular, etc., because every decision at this point is leading up to what happens after high school.
SGB is correct when she talks about the expectation of parents in Walton County that has shifted to a college prep expectation. As parents, we realize that that expectation needs to be clear to students from the beginning- middle school preferably, but at the very least, from the minute they walk through the front door of the high school as a freshman. Waiting until junior and senior years to start thinking about college is ridiculous. Unfortunately, (and I am only speaking for SWHS), the guidance department does not have enough time or people to make this expectation a priority all 4 years, because they are overworked as it is keeping up with 500+ kids. Barbara Cole, the guidance counselor, and her staff, are truly amazing, but because of lack of funds in the budget, they won't get the extra help they need and deserve.
Fortunately, SWHS has been very receptive to a group of hardworking parents who saw the importance of shifting the goal of high school success from just getting a high school diploma to going to college. To accomplish our goal, college preparation is going to have to be in front of these kids starting in 9th grade. This spring, we had to focus on meeting with juniors to make sure they were aware of college board test dates and other deadlines pertaining to their futures- yes, they had been to the meetings, but until you sit down with a kid and make eye contact and conversation with them, many times a class meeting will be an "in one ear out the other" situation. We found the one-on-ones to be helpful, and caught a few kids who might have slipped through the cracks and missed some opportunities.
SWHS does not have a college planning department like other high schools do, so we are going to invent one in some shape or form! Our guidance counselor met a college planning counselor from Venice (FL) High School, and she brought us an idea for SWHS that hopefully will work out to be a really great idea for our guidance department. Venice High School has a college counseling department funded by Rotary. It started out as a part time position, now it is full time. The counselor works on nothing but college planning- student schedules, testing, applying to schools, and finding financial aid, scholarships, and grants. In the first couple of years, the dollar amount awarded to Venice students at least doubled. The local community saw the importance of educating their local kids, and stepped up with the salary for this position. We are talking about how to make this work at SWHS.
Just a thought (before I go

)- if the high school had a college prep focus instead of an FCAT focus, would the FCAT scores go up??? Hmmmm.....
There is so much more to say about this- and my fingers are tired! Maybe SGB or Grayton Girl will chime in some more.