Of course they are doing it for money. I only said that their main focus was on building a liveable, viable town. For example, the town center at Alys Beach will have controlled rents so that merchants can afford to do business there. Rosemary merchants are struggling because their rent is getting too high for them make a profit. Several businesses that were going to go into Rosemary have backed out. Alys Beach wants to make sure that doesn't happen. It is good for the town, and yes, it is good for the developer.
The sales prices at Alys Beach are at market value. If they wanted to, they could ask a lot higher and get it.