The motive of the article, as the author repeats several times, is to attempt to point out the irony in the actions of a "green" corporation. As if they should have some motive other than making money through development, while wielding political influence which comes from owning a lot of land.
Development comes to all places which are privately owned. I think we are fortunate to live in a time when the public cares how it's done, and is attentive. In the case of Northwest Florida, the land is the product and must not be ruined, and the public is the consumer and must be served.