New marketing plan dubs this area "The Beach"

[Matt J]

Some of Lewis Communications highlights:

Alabama Tourism (glossed over for thebeach?)
Harborwalk (are we going to fall into the gulf too?)
NatureWalk (I believe that speaks for itself)

I realize there are some impressive names on the list too, but most seem to be non-profit or charity and probably done for free. I know I would to list a big name like the Salvation Army.

Also this is the first sentence of the mission statement:

We are not in the business of creating print-ads, TV spots, websites, or brochures.

 

[greenroomsurfer]

Sorry boys and girls but the term The Beach I believe is copywrited. http://cocatalog.loc.gov/cgi-bin/Pw...LL&PID=17283&SEQ=20080214095700&CNT=25&HIST=1

 

[Kurt]

You can't copyright, or trademark common words, just the way in which thay are used. That is why you see so many made up words, or wrong spellings of common words, in business.

You may want to research "The Beeech".

 

[Will B]

Besides...everything on that list as The Beach is a sound recording or a work of art. Used in a different context they have no issues getting the right assuming they intend to copyright it. My guess is that it will be trademarked or registered which are two totally different balls of wax...

 

[Here4Good]

Come on, people, get in the freakin' canoe already - I think it is clear that we must MARKET our way out of this recession! No need to fix the tax/insurance/beach erosion/private beach/price of gas/no help available issues! One word, people - MARKETING!

</end sarcasm>

 

[Pickle]

Why is it, we as a whole are made to look like idiots by a few? This latest foolishness made Monday's News of The Weird

"The best minds in the F State?s Okaloosa, Walton, Bay, and Gulf counties labored for 13 months to find a unifying and strengthening theme for the areas?s [Ed.: Trust me] fantastically gorgeous beaches, and so, ta-daaaa: an orange square with the words ?The Beach? in white letters . "

 

[kathydwells]

It is not "The Beach" it is "THE Beach". Click here for an email I just got from Resort Quest. Looks like the slogan is already being used. And, I can get a free iPod when I spend Easter at "THE Beach". :roll:

 

[GoodWitch58]

I just received this too...whoever said maybe the letter was just not handled well, and we had not yet seen the campaign...looks like at least ResortQuest is already using the new "branding".....

 

[Smiling JOe]

No, ResortQuest is using capital letters when referring to, "THE Beach." You can see the logo for CoastalVision3000. It appears that the only the artwork of the orange square with white font (whatever those fonts are) is the only thing that is trademarked. I think you could just as easily create a lime green circle with the words, "The Beach" in Times Roman Numeral font in black letters, and not be violating any trademark laws, but I'm not a lawyer. The text, "the beach," alone, cannot be copyrighted as it is generic.

 

[wrobert]

Not sure, but I guess it sort of grows on you. I liked the color of red clay a bit better. I do live in nowal, remember?