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New marketing plan dubs this area "The Beach"

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This may answer a few more questions that are being raised, including their "vision" and the staff.

http://www.thebeachfla.com

I really don't care if they name select businesses which buy in, to their list of, the(TM) shopping, the .... However, if they want to rename the entire area, including inland areas, from Apalachicola to Pensacola, "the (TM) beach," for the public to recognize it, I have a problem with that.
 
Isn't SouthWest Airlines the one which recently had to ground their entire fleet of jets, canceling hundreds of flights because it was determined that they were not properly and regularly inspecting their fleet as required?
 
Isn't SouthWest Airlines the one which recently had to ground their entire fleet of jets, canceling hundreds of flights because it was determined that they were not properly and regularly inspecting their fleet as required?

Yes. But they prompted other airlines to take a look at their fleets as well and American, for example, has grounded many of their planes.
 
Ya know there are some pretty smart individuals listed on this committee. Each of them a success in their field. Maybe this is not such a bad idea.
 
Ya know there are some pretty smart individuals listed on this committee. Each of them a success in their field. Maybe this is not such a bad idea.

So you can build a tall building and sell it? That makes you an expert in marketing and tourism? Possibly marketing considering some of the junk some of those names have been involved in, but otherwise I just don't get it.

18 Days to go!
 
Can anyone say, THE (TM) Emerald Grande? (The monstrosity by the bridge)

Honestly, I don't think anyone can trade mark a common saying like "The beach", do you? A LONG time ago, Sandestin tried to trademark the symbol of a sandollar, but they were told they could not do it because it was a common object and had no uniqueness. (at that time they were using a generic sandollar)
 
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only "the" appears to be trademarked, and that would most likely apply to the artistic design of the particular font being white on a orange background, rather than the word, "the," which cannot be trademarked.
 
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