New marketing plan dubs this area "The Beach"

[30A Skunkape]

Pathetic, just pathetic. If the premise is accepted that 'Emerald Coast' isn't good enough, jeez, The Beach? Does anyone know much coin it cost to develop this concept? Seriously, I advocate aborting this thing while there are 66 days left and open a competition among marketing students at FSU and Florida to develop a brand and marketing angle. I promise the product would be better at a far cheaper price.

 

[Miss Kitty]

I feel like we are fighting the color wheel! First BLUE, now ORANGE!!!

 

[Smiling JOe]

skunky, I think that even the OWC students would do a better job.

 

[Minnie]

i guess i am shocked you read it and after seeing the orange color, you can still see. :shock:

The color was kinda glaring. had my shades on. I do think a beautiful sea blue/green would have been much more appropriate.

 

[Kurt]

I'll mention again that I believe the reason "Emerald Coast" is not being used is because (St. Joe owned) Gulf County is included in the coalition. Gulf County is part of the "Forgotten Coast".

I am waiting for someone from Coastal Vision 3000 to contact me.

 

[BeachSiO2]

I'll mention again that I believe the reason "Emerald Coast" is not being used is because (St. Joe owned) Gulf County is included in the coalition. Gulf County is part of the "Forgotten Coast".

I am waiting for someone from Coastal Vision 3000 to contact me.

Not to mention the Emerald Coast is already the "location" used by the Destin/FWB Tourism group (http://www.destin-fwb.com/) . I doubt the other areas would want to support a name that is already used by one of the members. It would in essence be more advertising for one over all the others. On the other hand, I bet Destin/FWB was pushing for the Emerald Coast.

 

[TooFarTampa]

Not to mention the Emerald Coast is already the "location" used by the Destin/FWB Tourism group (http://www.destin-fwb.com/) . I doubt the other areas would want to support a name that is already used by one of the members. It would in essence be more advertising for one over all the others. On the other hand, I bet Destin/FWB was pushing for the Emerald Coast.

Well, then they should pick one of these ...

top 10 brandings considered but not used...

10. Redfish Riviera
9. Emerald Toast
8. Da Beach "That's Hot!!!"
7. Doodle's Forest Sandy Thing
6. Bubbaland
5. Pendesforgrapan City
4. Really NO SPEEDO Beach
3. Sunburnahick Beach
2. Panhandle This
1. Paradise Paved

(The word beach could be added to each for a more boom effect)

Personally I like Doodle's Forest Sandy Thing, but that's too many letters. How about Red Tide Riviera?

 

[Kurt]

Not to mention the Emerald Coast is already the "location" used by the Destin/FWB Tourism group (http://www.destin-fwb.com/) . I doubt the other areas would want to support a name that is already used by one of the members. It would in essence be more advertising for one over all the others. On the other hand, I bet Destin/FWB was pushing for the Emerald Coast.

Escambia, Santa Rosa, Okaloosa, Walton, and Bay are historically known as the Emerald Coast. If you are promoting this region it makes sense, except for Gulf County being the odd county out. I wonder if there was some consideration for them to defect from the Forgotten Coast.

 

[Beachaholic]

I Don't Like Anyone Calling My Home "fractured"!

 

[Smiling JOe]

What about, the "Emerald Coast, and oh yeah, I almost forgot, Gulf County, too?" Nevermind, it has too many letters.