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New marketing plan dubs this area "The Beach"
- Thread starter Alicia Leonard
- Start date
2bohemians
Beach Fanatic
Are you serious ???? Well not you personally ... but is this really going to happen ?? We agree with others, what's wrong with The Emerald Coast ...?
buster
Beach Fanatic
Thanks for the link I also noticed coastalvision3000.com was purchased.
A few thoughts:
Why do I get the impression this is a huge waste of time and money. The intentions might be good (if you consider more tourism and money good) but it surely will muddy the waters. The concept of marketing the region is a good one and is not new.
But "the beach" ??? Are you kidding me!!!??? The whole thing sounds like something from the "Walton Undercurrent" (satire website that was quite funny and scathing, I miss it).
Maybe I get the impression that this will fail miserably from the fact that old guy chairman in the video on the website pronounces website, "weyubsaht".
They should just pipe down IMO.
Trademarking "the beach" is one of the most assinine things I have ever seen from a marketing perspective. And you know what else - it is going to come across to businesses and the public as totally ignorant and ARROGANT - from the brochure:
I wonder if this is Kris Titus' new job? She is listed as a "Founder &Steward". So is "Florida?s Great Northwest, Inc." - is that funny, weird, or ironic?
Initiative from the brochure:
Has no one in Coastal Vision 3000 ever heard of The Beach? Hello? Drug cultivation, rebellion, armed thugs, jealousy, insanity, murder - ring a bell? maybe we can give Leo a house in Destiny if he'll be our spokesperson.
A few thoughts:
Why do I get the impression this is a huge waste of time and money. The intentions might be good (if you consider more tourism and money good) but it surely will muddy the waters. The concept of marketing the region is a good one and is not new.
But "the beach" ??? Are you kidding me!!!??? The whole thing sounds like something from the "Walton Undercurrent" (satire website that was quite funny and scathing, I miss it).
Maybe I get the impression that this will fail miserably from the fact that old guy chairman in the video on the website pronounces website, "weyubsaht".
They should just pipe down IMO.
Trademarking "the beach" is one of the most assinine things I have ever seen from a marketing perspective. And you know what else - it is going to come across to businesses and the public as totally ignorant and ARROGANT - from the brochure:
I wonder if this is Kris Titus' new job? She is listed as a "Founder &Steward". So is "Florida?s Great Northwest, Inc." - is that funny, weird, or ironic?
Initiative from the brochure:
- wonder how the heck they plan on doing this?
Has no one in Coastal Vision 3000 ever heard of The Beach? Hello? Drug cultivation, rebellion, armed thugs, jealousy, insanity, murder - ring a bell? maybe we can give Leo a house in Destiny if he'll be our spokesperson.
BeachSiO2
Beach Fanatic
No, and the reason she is listed is that she is/was the Ex Dir of the WCTDC just like all the other TDC/CVB Ex Directors. I would guess whoever is hired will take that role also.
buster
Beach Fanatic
Yes I saw that she was listed as TDC. What I meant was - is this her new job as a consultant? I would not be surpised to find out CV300 is her biggest (only) client. I'm not saying there's necessarily anything wrong with it if all is above board. There's nothing wrong with barnacles either unless they shred your flesh or sink your boat.
Smiling JOe
SoWal Expert
Can you really TM common words like, "The Beach?" I didn't think you could.
I know that the local TDC pushes South Walton as the designated place to go when visiting the beach. (I already have a problem with the branding, and there is no way in hell that the TM, "The Beach" will stand up in court.) However, St Joe's branding of their properties, "Florida's Great North West," included inland areas, too. If the new name is intended to include the beach areas only, they will be leaving out many other areas, like Niceville, Freeport, RiverCamps, etc, which were included in the "Emerald Coast," and "Florida's Great North West."
WaltonGOP, I agree with the person who noted that even if it is a business decision by individual businesses, it will affect us all, especially if they are trying to name our area for marketing purposes. I guess the people in charge have such huge egos that they don't like to think about the other thousands of beaches around the world, where people in the Southeastern USA might travel. I may have to break out my bucket of rotting tomatoes, if they keep up this crap.
I know that the local TDC pushes South Walton as the designated place to go when visiting the beach. (I already have a problem with the branding, and there is no way in hell that the TM, "The Beach" will stand up in court.) However, St Joe's branding of their properties, "Florida's Great North West," included inland areas, too. If the new name is intended to include the beach areas only, they will be leaving out many other areas, like Niceville, Freeport, RiverCamps, etc, which were included in the "Emerald Coast," and "Florida's Great North West."
WaltonGOP, I agree with the person who noted that even if it is a business decision by individual businesses, it will affect us all, especially if they are trying to name our area for marketing purposes. I guess the people in charge have such huge egos that they don't like to think about the other thousands of beaches around the world, where people in the Southeastern USA might travel. I may have to break out my bucket of rotting tomatoes, if they keep up this crap.
Smiling JOe
SoWal Expert
I just clicked on the link, and I now see that. On their brochure, I see many inland areas included, and I am sure that is going to confuse even more people. Come to "the beach," then drive north a bit, to escape the beach, but still be at "the beach."
Whatever, I don't think it has a chance in hell at being a successful branding. I'm sticking with the "Emerald Coast."
Whatever, I don't think it has a chance in hell at being a successful branding. I'm sticking with the "Emerald Coast."
TooFarTampa
SoWal Insider
Walton GOP -- As a leader within the Republican Party, which is well known for its savvy marketing strategies ;-), do you really believe that this is an ideal approach to market the beaches of the Panhandle?Orange -- There is nothing orange about the Panhandle. Not even remotely. Orange country is from Frostproof south. Duh.
THE -- the extensive use of THE (and the fact that it looks like they are trying to trademark the word itself) is off-putting to say the least. The Emerald Coast is not the only worthy coastal tourist attraction in Florida. :roll: It may be the prettiest, and my personal favorite, and the best place ever, but those are all subjective. One Kurt photo says way more about the Emerald Coast than that brochure ever could.
Smiling JOe
SoWal Expert
I think the idea is to post big orange signs everywhere to go with the big blue signs... and now we know why the big signs in SoWal are blue -- somewhere in that group of private companies and people, lie a few Florida Gators. Just makes me sick that they would choose either for road signs.