• Trouble logging in? Send us a message with your username and/or email address for help.

New marketing plan dubs this area "The Beach"

New posts
Tracy, I'm glad it's growing on you, but lots of things get more acceptable with being around them enough -- even bad ideas like "The Beach."

Presumptuous? More like preposterous.

What happens to the "Emerald Coast"? And what's happening with, and whose brand is, "Cola2cola.com" that I've also seen ... that one's at least more clever, and is Panhandle-specific.
 
I cannot wait for that effed up group of knuckleheads to file a lawsuit against me for using the general term, "the beach."


I do like this:
The official slogan of the campaign remains, "A way of life that can change yours."

This statement makes no sense to me:
"But what we don't have is Mickey Mouse, and everybody in eight counties down there uses that," added Maldonado. "This is why we need the one brand of ‘The Beach' over all individual brands." (as if calling it The Beach, will sell hotel rooms in Ponce de Leon.)


The updated website for the beach is hideous. The background picture of the ocean and sky look great, but that orange overlay makes me want to throw up in my mouth a little bit. I also notice that the photos section of The Beach, includes the named areas of Bay, Okaloosa, and Escambia Counties ONLY. However, I do see some photos of WaterColor in one of the albums, including a photo of the former WaterColor Market, which has not been in operation for two years.

Looking in their "towns" section, I see the "official website for Grayton Beach" -- http://graytonbeach.com/ I wonder if Kurt knows that he now has the "official website" of the town of Grayton. ?
 
actually, I don't think "The Beach" copyright has anything to do with capital letters, but rather, the artistic design of the words, being in a certain font, white in color, on that nasty orange background. For example, if I am referring to a particular beach, such as Grayton, and referenced it early in the statement, it would be proper grammar usage to refer to it as "the Beach," just as it would be with a particular lake. If the sentence began with "The," proceeded by "Beach," that would be grammatically correct, would it not?

Let's not forget that there is more than one town in the US named, Seaside. That may be why Seaside, FL uses the website address, seasidefl.com, rather than www.seaside.com. I highly recommend reading the www.seaside.com for a little more thoughts on the usage of "Seaside."
 
Smiling JOe said:
actually, I don't think "The Beach" copyright has anything to do with capital letters, but rather, the artistic design of the words, being in a certain font, white in color, on that nasty orange background. For example, if I am referring to a particular beach, such as Grayton, and referenced it early in the statement, it would be proper grammar usage to refer to it as "the Beach," just as it would be with a particular lake. If the sentence began with "The," proceeded by "Beach," that would be grammatically correct, would it not?

Let's not forget that there is more than one town in the US named, Seaside. That may be why Seaside, FL uses the website address, seasidefl.com, rather than www.seaside.com. I highly recommend reading the www.seaside.com for a little more thoughts on the usage of "Seaside."
Click to expand...
It would be hard to accidentally use that orange background! However the "copyrighted" Seaside font is very common. Writer beware. Fortunately, a rose by any other name (or slogan) smells just as sweet.
 
Last edited:
Smiling JOe said:
actually, I don't think "The Beach" copyright has anything to do with capital letters, but rather, the artistic design of the words, being in a certain font, white in color, on that nasty orange background.
Click to expand...


Check out the video and how they address the copyright question (at the end of the video) :roll:

(Make sure you've got a "container" close.)

http://www.nwfdailynews.com/video/index.php?bcpid=1178187186&bclid=1172088230&bctid=1656454263

EDIT: That's odd! They cut the video off half-way (wasn't that way yesterday)--I smell a rat. :shock: The reporter was just about to ask the question if "The Beach" was put together for a way to push the "NEW" International Airport in Panama City...somehow the video was cut short just before this was asked--it wasn't that way last night. :confused:

Apparently the "The Beach" branding concept isn't the only thing that stinks around here.

.
 
Last edited:
SHELLY said:
Check out the video and how they address the copyright question (at the end of the video) :roll:

(Make sure you've got a "container" close.)

http://www.nwfdailynews.com/video/index.php?bcpid=1178187186&bclid=1172088230&bctid=1656454263

EDIT: That's odd! They cut the video off half-way (wasn't that way yesterday)--I smell a rat. :shock: They reporter was just about to ask the question if "The Beach" was put together for a way to push the "NEW" International Airport in Panama City...somehow the video was cut short just before this was asked--it wasn't that way last night. :confused:

Apparently the "The Beach" branding concept isn't the only thing that stinks around here.

.
Click to expand...

Something smelling fishy at "The Beach???":biggrin:
 
Last edited:
You must log in or register to reply here.
New posts


Sign Up for SoWal Newsletter









Share this page




                               
Back
Top