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http://www.nytimes.com/2009/10/27/business/media/27audit.html?_r=1&hp U.S. Newspaper Circulation Falls 10%
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By RICHARD PEREZ-PENA
Published: October 26, 2009
Newspaper sales moved sharply lower this year, falling about 10 percent in the six months ended Sept. 30 compared to the same period last year, according to figures released on Monday by the Audit Bureau of Circulation.
Circulation has been sliding since the early 1990s, but in the last few years, the pace of the decline has accelerated sharply. In the same six-month period a year ago, circulation fell at roughly half the rate. The decline has been attributed to the continued migration of readers to the Web, the deep recession, newspapers intentionally shedding unprofitable circulation and, in some cases, waning reader interest as budget cuts reduce the content of the papers.
As it had warned, circulation for USA Today suffered a steep drop, in part a reflection of the slump in the hotel and airline industries, which distribute most of that paper?s copies. USA Today, printed only on weekdays, fell from almost 2.3 million to 1.9 million, a 17.1 percent drop, losing the top spot in weekday circulation for the first time since the 1990s to The Wall Street Journal.
Article Tools Sponsored By
By RICHARD PEREZ-PENA
Published: October 26, 2009
Newspaper sales moved sharply lower this year, falling about 10 percent in the six months ended Sept. 30 compared to the same period last year, according to figures released on Monday by the Audit Bureau of Circulation.
Circulation has been sliding since the early 1990s, but in the last few years, the pace of the decline has accelerated sharply. In the same six-month period a year ago, circulation fell at roughly half the rate. The decline has been attributed to the continued migration of readers to the Web, the deep recession, newspapers intentionally shedding unprofitable circulation and, in some cases, waning reader interest as budget cuts reduce the content of the papers.
As it had warned, circulation for USA Today suffered a steep drop, in part a reflection of the slump in the hotel and airline industries, which distribute most of that paper?s copies. USA Today, printed only on weekdays, fell from almost 2.3 million to 1.9 million, a 17.1 percent drop, losing the top spot in weekday circulation for the first time since the 1990s to The Wall Street Journal.

