The town built on the New Urbanism premise of its inhabitants being able to walk everywhere has a problem: what to do with all the cars?
Over the years since its inception, Seaside has become very popular with not only vacation renters but also tourists and area locals who go there to dine, shop, or just walk around. Billing itself as family friendly, the town has also made a point to offer activities that are open to the public to lure even more people to town to shop and dine. And as the town nears build out in construction, more residences and shops have been added, which has meant more people in the town — and their cars.
Unfortunately, the town was not built to accommodate the volume of traffic. Each rental house typically has enough space to park two cars belonging to the home's renters.
In the town's circle, along County Road 30A, in a small parking area on 30A, and around the Lyceum are the town's only public parking areas.
Seaside Community Development Corporation brought in a consulting firm last November to make recommendations. One of the recommendations was given a one-day trial run Aug. 15 when the town circle was roped off and no cars were allowed to enter except via a $5 fee for valet parking.
Social media sites lit up with indignant posts by area locals who were not accustomed to paying a $5 fee to be able to shop or dine in the town.
Some shop owners seemed accepting of the experiment, while others indicated they were not pleased, but did not want to be quoted.
Bert Summerville, who lives in the town and owns a business there, said she saw a very slow business day during the trial.
"It was raining and we had no people," she said, noting that her arts and crafts store typically sees more business during rainy days.
Lori Smith, Seaside’s Community Development Corporation's new director of public relations and marketing, stressed that the valet parking was simply a test.
"Some merchants were positive," she said. "They know we're trying to work on issues and they've been involved in the process since the beginning, but from both merchant and patron feedback, we feel this is not our best option. We know that now. Everyone's looking for our best option, but we had to test it out."
Smith said a good number of people used the valet service.
"It was convenient for some and we got a lot of positive comments, but there were also those who are used to the way it has always been and didn't like the change," she added.
One test that did go well that day, Smith said, was the off-site employee parking. Employees normally park on Smolian Circle, but that day, they were shuttled to Seaside from a vacant lot on County Road 283 that was leased for the day.
"That test was a positive experience and it freed up almost 200 parking spaces," said Smith.
As for what the next option or test will be, Smith said she isn’t certain.
"We are going to reassess," she said.
Smith said the success of Seaside merchants and the comfort of the town's guests and patrons is the utmost concern for SCDC.
"We are working diligently to research and provide solutions that are in the best interest for all involved and to allow easy access to Seaside," she said. "Our aim is to provide the most positive solution for our merchant businesses as well as offer a warm, inviting experience for our Seaside regulars, local patrons and out-of-town guests. We want to allow as many as possible to continue to enjoy the rich traditions, convenience and availability that the Seaside community has always offered."