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PJ's Coffee & Planet Smoothie - both locations closed permanently
- Thread starter Bs1chiro
- Start date
Geo
Beach Fanatic
I would try to compliment what is already there. If I recall correctly there is a high end women's boutique and a spa like skin care clinic. So I suspect the target market would be affluent women.
ANyone else?
Jdarg
SoWal Expert
A really good and reasonable Thai restaurant. Really good, not just marginal and limited, and not fancy. I am saying this after eating lunch at Daddy's in Ft. Walton (maybe Mary E?), where we had a really delicious Thai lunch and brought home enough leftovers to eat dinner tonight and lunch tomorrow- and this meal would have cost 3 times what we paid today if we had eaten at our usual Thai place!
Casual, eat in or take out, not a "scene", keep it simple by not attempting sushi too, lots of fresh fresh fresh veggies, lots of healthy food!
SHELLY
SoWal Insider
Jdarg
SoWal Expert
I'm going to start a new thread since this one should remain about the Redfish PJs!
The shops at Redfish are so tastefully done that they are invisible. I don't think any retail type biz is gonna make it there. As for restaurants, one fancy place has failed already, and one take out chicken place too. Not to mention PJs. Maybe a professional office of some kind could be happy there.
Foodlover
Beach Fanatic
I agree that the landscaping at Redfish Village hides the businesses and redoing the landscaping could potentially have a positive impact for the businesses there. I wonder how much the lease or mortgage payment at the time may have impacted the failure of the businesses that did not make it in Redfish Village? Regardless, I agree that that the amount of residents and tourists within walking distance does not approach that of Watercolor / Seaside area so if a business model/plan is dependent on that type of population there would be problems.
Smiling JOe
SoWal Expert
Success in the restaurant is much about location, but it is also about the math. How many cups of coffee and cookies do you have to sell to pay a million dollar loan, plus build out, staffing, cost of goods, utilities, advertising, etc? That math might work in a busy location such as in NYC or San Francisco, but not in most places in South Walton. Even if bought at $575,000, I wonder how many Thai dinners one would have to sell every day to keep the doors open. If they can get the lines of people all day long and have high prices for low cost items like Pickles, in Seaside, then the math may work. You just have to crunch your numbers, and realize that it takes about two years before you can draw a good following.