South Walton Branding

[Beach Runner]

I'm liking the new South Walton branding:

"Visit South Walton. Find your perfect beach."

I think that's a perfect slogan. There are so many different beaches/resorts in South Walton, and different ones appeal to different people.

The logo is attractive, and even though our daughter has a font fetish and doesn't like the script font that was chosen, I like the concept. I've seen it in many publications, such as Southern Living.

Feel free to shoot me down. I know that's part of the deal of posting on a message board. You have to ignore the bullets.

 

[Abby Prentiss]

I like it also. The script is elegant and represents South Walton well. Much better than cartoonish logos that looks like a kid with a crayon drew it you see in some destinations. I know some people will criticize the TDC but that comes with change. I love the recent TV and radio spots.

[video]http://youtu.be/onGNrCc7RQA[/video]

 

[Lake View Too]

I love this ad too. Ya'll try to remember that some of us po' folks that have to live year 'round in SoWal never see any of these ads, so keep them coming.

 

[Geo]

I think the commercial above is fantastic. I'm also fine with the new logo and tagline. That's because it isn't bad.

I don't think folks were being mean or unfair in the criticism of the "To Each Your Beach" misfire. And I appreciate that they apparently heard our voices.

P.S> Dawn, if you are reading- you look great, BTW...

 

[florida girl]

1969.

 

[Beach Runner]

1969.

Wow! Love the Old Florida cottages with One Seagrove in the background. Thanks for posting this.

 

[florida girl]

Thanks, it's Blue Mountain Beach.

 

[Lake View Too]

Methinks, that isn't One Seagrove Place...1969?

 

[florida girl]

No.

 

[RiverOtter]

Saw the commercial on Friday. Was surprised and pleased.