chrisv
Beach Fanatic
Smiley Joseppi, you are correct - there is no South Walton County. Only Walton County. We are in the southern part of that county. However, the portion south of the bay has its own nickname - South Walton - and it has been that way for years. South Walton is just another name for Santa Rosa Beach, though its certainly not official. This nickname has been used for so long by locals, businesses, realtors, etc., that it has made its way into the media, and I don't see this as being so incorrect, since it is our unofficial town name (slang for south of the bay).
South Walton is the basis for Sowal, another nickname for this town created when this site was born.
Somewhere there is a business school doing a case study on the TDC's successful 'branding' of the part of the county south of the bay.
Look out Kurt, you're next!
I am not saying which, because both happen, too frequently.
Nicely put S.J.