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THE Beach love it or leave it?

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Do you support the new marketing campaign titled THE Beach?

  • Yes

    Votes: 5 8.2%
  • No

    Votes: 56 91.8%

  • Total voters
    61
Remember you are a "Concept" not a "Place". Thank you Sonny Mares for setting me straight.
 
I opened up my Sunday paper today and found an ad for something in Dallas, guess what it is called........http://www.thehouse.com/home.html

You have got to be kidding me, someone else is using THE ......w/ a broad generic base.

Wonder if the marketing teams are the same?

:lolabove:...and now Starck says..."design is dead". Maybe the same thing will happen to the other THE (TM)! Oh, so trendy. :roll:
 
For lack of a better word, I'm going to go with the very un-pc "retarded".

I've worked in advertising and that's the kind of scheme we would have come up with at 4:55pm on a Friday afternoon deadline.
 
Really good information on this process in the Walton Area Chamber Business Magazine this month. Dawn makes a valid point and I now have another book to buy.
 
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