This is a serious question...
Do we all have to now mispronounce the word "the" when we refer to "the beach?" The voice pronounces it "thee." My grammar education taught me that "the" used before another word beginning with a consonant should be pronounced "thuh."
Am I correct? I think it would be weird for everyone to start mispronouncing the word because of a branding/marketing campaign.

I think if it is a vowel "sound" --- use thee.
It is used in singing.
A "thee" sound before a consonant doesn't seem right.
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And it may be engrained from my choral background. I just thought "Thee" beach sounded forced.
agree! And to me the whole thing sounds pretentious. (Heck even the voice in the clip annoyed me. )
.

I know, I was thinking to myself, "That's not the voice I hear when the beach talks to me."![]()