TreeFrog
Beach Fanatic
Here's the question, is this a fluke or a game changer?
As pointed out by numerous posters, on paper this is highly suspect with Southwest's "typical" business model (considering our business climate do we really know what "typical" is anymore?). IMO, the other airlines are probably shocked at what's happening- especially Delta/Northwest. From personal experience, I can tell you that in the past three months the flights from where I live to South Walton have been cheaper flying into PC than VPS both on Delta connecting in ATL. Now, you have a low cost carrier flying into PC.
I will be curious to see how it all turns out but with St. Joe involved. I also agree with SJ and AL, VPS never stood a chance.
Game changer, I'd suspect.
And, it looks like Delta figured it out ahead of the rest of us. Hence the lower recent fares, a fact not lost on me, either. It will be interesting to see if SW just cherry-picks some routes, or actually offers some useful connections. For now, DL/NW combined offer a whole lot of useful connections into/out of PFN, er JOE.