Walton TDC Presents New Branding

[Bob Hudson]

The proposed new brand is:

SOUTH WALTON - TO EACH, YOUR BEACH.

Quite original. No more "Beaches of South Walton"

The cost was for the research company's branding study. The Brand recommendation is on the BCC agenda at 4:00 this afternoon.

Now the Big Blue (now black) signs must be redone, new letterhead, redo website, etc.

Here is the proposed new logo:

View attachment 19246

 

[Andy A]

The. Proposed new brand is:

SOUTH WALTON - TO EACH, YOUR BEACH.

Quite original.

Surely you're kidding!! Its not April 1st.

 

[idlewind]

The. Proposed new brand is:

SOUTH WALTON - TO EACH, YOUR BEACH.

Quite original.

WTH???? Has everyone in county government lost their minds? They could have saved the money, cut the bed tax and drew more customers than this lame stuff will. If we don't vote every one of them out, we are stupid. And before any of you say it is the TDC's fault, remember who hired the TDC.

 

[scooterbug44]

That is one of the stupidest things I have heard in a long time. They FINALLY got signs up with the last overpriced and dumbarse slogan fixed.

What the puck is going on over there!!!

P.S. That slogan is a steaming pile and will be a laughingstock.

 

[Matt J]

Nothing says talent like lace thin white text over a matching background. They do understand that they are supposed to attract tourists to the area, not confuse the bejezsus out of them?

 

[GoodWitch58]

would be nice if they got the grammar correct too

 

[beachmouse]

Are they counting on BP dollars to cover this?

 

[Here4Good]

Who did you get the cost from, and who was the company they paid it to?

This isn't on the published agenda (I know, that means NOTHING).

 

[Bob Hudson]

Who did you get the cost from, and who was the company they paid it to?

This isn't on the published agenda (I know, that means NOTHING).

It is on the BCC agenda under Dawn -

Walton County TDC - Brand Evolution

Sorry the name of the firm escapes me. When the individual that made the presentation to the TDC Board this morning, I heard but didn't remember.

 

[Miss Kitty]

Looks like the opening credits for a soap opera...."General Hideousness" :roll: