Tesla Motors will be partnering with Toyota to build a new electric vehicle. Now, chief executive Elon Musk confirms that this is true ? but that Tesla will
also be acquiring the recently-closed NUMMI automotive manufacturing plant in Fremont, Calif., potentially bringing back thousands of jobs lost when that facility closed last month. The company?s deal with Toyota has three facets:
1. The joint development of a brand new,sub- $30,000 electric car, that will contain Tesla?s unique powertrain design, with everything else built by Toyota;
2. The purchase of the NUMMI plant, where Tesla plans to manufacture both its Model S sedan due out in 2012, a new $30,000 Tesla-designed vehicle, and the more affordable jointly designed ?third-generation? vehicle;
3. A $50 million investment from Toyota into Tesla when the company goes public, probably later this year.
There?s several pieces of huge news here. Let?s dissect each one of these points:
1. The new car: Tesla clearly realized that the Roadster and Model S weren?t going to cut it ? not in a market where the Chevy Volt and Nissan Leaf are going to dominate at a lower price. Tesla would need its own sub-$30,000 car (which would sell for considerably less after likely rebates), in order to survive. But it couldn?t get its costs down on its own, so partnering with a major automaker seemed to be the best course of action. Toyota, which has had a decade?s headstart as the green car leader since the release of its hybrid Prius, was probably also shopping around for a bold, new play in the space to retain its throne.
The design of the car, which probably won?t be released today, will draw largely from an existing Toyota design, Musk says.
2. NUMMI: The plant, located in the Fremont, Calif., laid off 4,700 employees (and about as many outside contractors) when it closed its doors on April 1. Our inside source says that when Tesla gets the plant up to speed again, in four to five years ? when it plans to launch its car with Toyota ? the facility should be employing even more people than it did previously.
At top production levels, the plant could build upwards of half a million vehicles every year. Only a small percentage of these will be Model S units. The as-yet-nameless third-generation vehicle, a high-volume car, would make up the bulk of the inventory, along with the joint Toyota-Tesla design. That?s far from a certainty ? the plan still depends on the company?s ability to raise enough capital and scale fast enough to make this third car possible.