For me, the thing about good traditions is that they are different from what we can do often (if we do it often, I think it's a routine or habit), and there's usually a nostalgia and romance about traditions (which McDonald's lacks).
Hey, I'm Italian and am romantic about traditions. The fried oysters at Seagrove market can bring tears to my eyes in part because they're so good and in part because it's a tradition to be shared only when we're at the beach with good friends and family. I think I'd feel the same way about really good fried chicken (which I wouldn't eat at home on a regular basis because it's hard to cook) and a simple and pretty picnic box that my family, friends, and I could take to the beach.