Free Whopper...if you don't mind getting rid of some friends
Geoff Williams
Jan 9th 2009 at 11:00AM
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Food
Burger King has an interesting promotion going on,
as Ad Week reports, and I'd certainly call this the advertising gimmick of the week: If you're willing to remove 10 friends from your Facebook page, you can have a free Whopper.
Burger King Gets Aggressive (and Wacky)
WhopperSacrifice.com
8 photos
Burger King has been hitting the marketing gimmick's pretty hard in the last few months. Now comes the "Whopper Sacrifice," a campaign to get people to drop 10 friends on Facebook and get a free Whopper.
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In some ways, I actually see the value. Certainly many of us have certain friends on Facebook that we eventually realize we don't really know. Maybe they friended us back when we were just starting out Facebook page and were glad to have them aboard, or we friended them because they were a friend of a friend, but then at some point, when you're connected to a lot of people, you see them on your page, and you think, "Who is this guy?"
But whereas you can normally unfriend a friend without telling them, at least from what I recall, to win
this free burger, you have to add an application to your Facebook page called the
Whopper Sacrifice. As you eliminate some of your friends from the list, each person gets a notice, according to
Ad Week, "explaining that the user's love for the unlucky soul is less than his or her zeal for the Whopper."
That may leave a bad taste in your mouth. On the other hand, if you really do like Whoppers...
OMC...this could get ugly!
NoHall could eat Whoppers for the rest of the year!