people will continue to take vacations, and more will likely select drive-to destinations, rather than flying, so SoWal should continue to have it's share of visitors. The average visitor to SoWal is coming from a 500mi radius, so for math purposes, let's give them a 1000 mile, round trip to get to SoWal and back home. Gas prices last year were around $2.50 per gallon, and we will use your $4 per gallon for this year. The average SUV gets around 15 mpg, so 1000miles divided by 15mpg gives us a total fuel usage of 66 gallons for the round trip. Last summer, that would cost $165. This year, $266. I don't think $100 difference for a family of four will stop visitors. To help offset that $100, I have seen the price of rental units falling slightly as there is now more competition.