Very Profound Indeed:
Business Week Ameritrade Article excerpt (April 2000)
"Though tech stocks -- and for that matter, blue chips -- have taken a beating recently,
analysts remain convinced that Ameritrade will come back fighting. After all, the market isn't dead, and individual investors won't stop trading. Moreover, experts think online brokers will continue to gain market share as investors turn to the convenience and lower costs of trading via the Net. "Online investing is so much easier, there's so much information available, and it costs less," says Scott Appleby, an analyst with Robertson Stephens. "That's why it's so successful." And Appleby thinks that in the second quarter, Ameritrade "distanced itself from the pack." "
TOM-a-TOE....ta-MAH-TOE