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New marketing plan dubs this area "The Beach"

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I don't know much about marketing, but I do know that most people will be searching for our area online. When you run a search for "the beach," 101,000,000 + references come up.

In contrast, a search for "Emerald Coast" results in 1,460,000+ hits (that's almost one hundred million less than the other), and the entire first page is all relative to our general area. It is even on Wikipedia.

One would think that an intelligent group of business men and women would think about simple things like this. "The beach" will be competing with over one hundred million other references to "the beach."
 
Since Gulf County is invlolved I suppose "Emerald Coast" is not appropriate because Gulf County is part of the "Forgotten Coast". The "Forgotten Emerald Coast" was probably not an option.
 
I have that problem with my music collection which I store on my puter. The only band/album, starting with "the," with which I don't have a problem locating is, "The The."

Duuude. Mind Bomb is one of my favorite albums ever, even though (or maybe because) Armageddon Days ended up being a freakishly prophetic song.
 
The address takes you into one of the new buildings in seaside. Wonder what the name is on the door of that particular address just in case it sheds any additional light on the source of this endeavor???
63 South Centre Trail :confused:

Ash, Google Maps is incorrect on that being Seaside.

63 South Centre Trail is the location of the Walton County Chamber of Commerce building...
 
10 : 1 that this will be a memory within a year. I'm not sure how successful rebranding our area of Florida will be. To me it would be akin to trying to get people to call milk something new just because a lot of people forked over money to be part of a group.

What a waste this is...
 
Ouch! Just a disclaimer - my Google Alerts found this - I don't subscribe to this blog or have ever seen it.

http://displib.blogspot.com/2008/02/floridumb.html

Friday, February 8, 2008

FloriDUMB


As Keith Olbermann reminds us on occasion, election fiascoes centering around the State of Florida are legion. And we're not just talking about Hanging Chads in 2000. These nutty people have been the retards of democracy since 1876.

So it was an absolutely brilliant move by Howard Dean to decide that they were incapable of any meaningful participation in the nominating process for the Democratic Party presidential candidate. It's the right thing to do. Not because they (like Michigan) refused to play by the rules set out by the DNC. But because it's been proven again and again they are just too stupid to vote.

In fact, since the vast majority of Floridians originate from elsewhere and just never could find their way back home where they belong -- I say let them all vote absentee in some other state that is underrepresented, like Idaho.

If they can figure out how to place a stamp on an envelope and address it correctly, they will have proved themselves overly competent, intelligence well above the average Florida voter, and worthy of having their vote counted. If not, to be compensated for their self-disenfranchisement, they will be given a metal detector and a tin cup as a consolation prize to hurry them on to their new life as a professional beach comber.

So it is with enormous trepidation that I relay news of the Cluster-Phuque in waiting that Dean has suggested -- a hastily put together caucus in May for the Sunshine State. I just can't wait for this "purple finger" moment in American democracy. Oy!

Come on, these are people who spend 13 months on a marketing campaign to rename a stretch of the panhandle coast (get this) "The Beach."

Lane Rees, a Walton County resident and owner of Human Resource Solutions also in South Walton and a former Walton County commissioner, said he had questions about the proposal, but his initial reaction was to the color chosen. The logo “The Beach” is white on an orange background.

“Our beaches aren’t orange,” Rees said.
​
You just can't make this stuff up.

In other news, Chrysler just rolled out their new 2008 vehicle proudly christened: "The Car."
 
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top 10 brandings considered but not used...

10. Redfish Riviera
9. Emerald Toast
8. Da Beach "That's Hot!!!"
7. Doodle's Forest Sandy Thing
6. Bubbaland
5. Pendesforgrapan City
4. Really NO SPEEDO Beach
3. Sunburnahick Beach
2. Panhandle This
1. Paradise Paved :biggrin:

(The word beach could be added to each for a more boom effect)

Busta...Bravo! :D

.
 
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