New marketing plan dubs this area "The Beach"

[yippie]

Has anyone watched the video? To begin with, does anyone have any idea who they are going to be sending this 3.26 minute video to? (I could have done a better job using imovie on my mac).

Listen to the wording. It's kinda strange.

At the beginning of the video they you will hear the audio saying -

"My Beach"
"My Water"
"My Sand"

As if they were the owner / creator / higher power - whatever you want to refer to it as.

Then as the video begins to come to a close, they say

"Someone said God spent a little extra time in our paradise"

Does this seem odd to anyone or just a BAD copywriter?

 

[Matt J]

A lot of those folks seem to view themselves as "Gods" of industry.

 

[Smiling JOe]

Then as the video begins to come to a close, they say

"Someone said God spent a little extra time in our paradise"

Does this seem odd to anyone or just a BAD copywriter?

maybe they should change the word "our" to the (TM).

 

[seagrovegirl]

Hate the orange on the infomercial.......CLASH...with the Emerald color...but goes good with big blue monsters

 

[Smiling JOe]

Hate the orange on the infomercial.......CLASH...with the Emerald color...but goes good with big blue monsters

Yes, if you are a UF fan.

 

[Jdarg]

I have tried to explain this marketing plan to people in Louisville (The "Ville)that vacation in the SoWal area, formerly known as the Emerald Coast, now known as "The Beach." I get blank stares and comments like "huh"? There is not enough spin and branding and marketing- another pig needing lipstick.

 

[Smiling JOe]

lol. BeachRunner's, "the ATL" is coming to mind.

 

[InletBchDweller]

While touring Bellingrath gardens and home last week I noticed an interesting map. In Mr. Bellingraths home there was a framed map of the southeastern coast. The area from Panama City to Appalach was labled "the beach" ~~I swear. I did a double take. Should have taken a picture.

So, it seems that THE BEACH was used/taken years and years ago....

 

[Jdarg]

lol. BeachRunner's, "the ATL" is coming to mind.

Yes, I am hitting all the "The" cities this week. It is "The" Springbreak.

Tomorrow it's "The" Lex (Lexington)

We'll be in "The" 'Ham Thursday.

What is Montgomery called?

IBD, I think you went to "The" Garden.

 

[Smiling JOe]

where is bellingrath gardens and who is bellingrath?