If private entities want to spend their own money on a dumb slogan, that is their business. When TDC monies are involved, it seems to me that somebody would care that the general public does not seem to like the "The Beach" campaign. Will the BIG BLUE sign lesson go unheeded?
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New marketing plan dubs this area "The Beach"
- Thread starter Alicia Leonard
- Start date
passin thru
Beach Fanatic
"What's your family doing for vacation this summer?"
"Oh, we're going to the beach!"
"Cool ... Destin, or WaterColor or PCB, or where?"
"No, we're going to Hilton Head."
"Oh, that's not the beach .... The Beach is only in the northwest Florida panhandle anymore."
"Wha..?"
"Yeah, they trademarked 'the beach' last year or whenever, so you're not allowed to call Hilton Head or Torrey Pines or South Padre or South Hampton or Hanauma Bay or Guaymas the beach anymore ... well, maybe Mexico's OK, and probably France, but definitely nowhere else in the US can be called the beach now, even if it's got a big sandy strip alongside the ocean ... it's a big legal deal now, so none of those places are the beach anymore."
"That doesn't make any sense ... who do they think they are?"
"We're not sure."
"Oh, we're going to the beach!"
"Cool ... Destin, or WaterColor or PCB, or where?"
"No, we're going to Hilton Head."
"Oh, that's not the beach .... The Beach is only in the northwest Florida panhandle anymore."
"Wha..?"
"Yeah, they trademarked 'the beach' last year or whenever, so you're not allowed to call Hilton Head or Torrey Pines or South Padre or South Hampton or Hanauma Bay or Guaymas the beach anymore ... well, maybe Mexico's OK, and probably France, but definitely nowhere else in the US can be called the beach now, even if it's got a big sandy strip alongside the ocean ... it's a big legal deal now, so none of those places are the beach anymore."
"That doesn't make any sense ... who do they think they are?"
"We're not sure."
Miss Critter
Beach Fanatic
Obviously, they think they're THE BEACH!
Btw, blinding highway cone orange is catching on. I had to put my sunglasses on in Marshall's today to look at this jacket:
sunspotbaby
SoWal Insider
That's why when my property goes up for sale, it'll say
"Future Gulf front,
only a gazillion $$"
ShallowsNole
Beach Fanatic
The FSU fans don't care for orange either.
Team colors aside, orange to me means the penisula of Florida, where our state fruit, the orange, grows. We have nothing in common with Central/South Florida, and that is a good thing.
Matt J
SWGB
Actually the original owner of www.seaside.com was sued by the folks over at Seaside and he won. He died of cancer and left strict instructions that seaside.com never be given to Seaside.
Sally
Beach Fanatic
"The Beach" tm video - Buddy speaks
Coastal Vision 3000 meets with NWF Daily News staff
"A brand over all other brands."
At one point the CV3000 guys are asked if by trademarjing "The Beach", is the intent that other areas, for instance Ft. Myers, Ft. Pierce, The Treasure Coast, you're going to tell them they can't use "The Beach" to describe themself?
The response - "yeah, we hope that they cain't use it...absolutely".
[ame="http://www.youtube.com/watch?v=Tzoyll0iVhw"]YouTube - Coastal Vision 3,000[/ame]
Coastal Vision 3000 meets with NWF Daily News staff
"A brand over all other brands."
At one point the CV3000 guys are asked if by trademarjing "The Beach", is the intent that other areas, for instance Ft. Myers, Ft. Pierce, The Treasure Coast, you're going to tell them they can't use "The Beach" to describe themself?
The response - "yeah, we hope that they cain't use it...absolutely".
[ame="http://www.youtube.com/watch?v=Tzoyll0iVhw"]YouTube - Coastal Vision 3,000[/ame]
