Kurt
Admin
The article says the money was spent on salaries and advertising and there is a zero balance. That the outfit still exists but is inactive.
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New marketing plan dubs this area "The Beach"
- Thread starter Alicia Leonard
- Start date
The article says the money was spent on salaries and advertising and there is a zero balance. That the outfit still exists but is inactive.
Beach Runner
beats on hood
Its less complicated, but doesn't sound appealing in the least. It should be something catchy and descriptive like how 'Emerald Coast' brings pleasant images to mind. SoWal sounds like some kind of drain cleaner! ;-)
Emerald Coast sounds good to me, as if I have any say in this matter. [rolling eyes at myself]
miznotebook
Beach Fanatic
I've always found the term "Panhandle" or "Florida Panhandle" colorful, descriptive, and pretty unique. I use it as often as possible when speaking or writing about our region. Haven't been to Two Egg but hope to go there someday!
Hurricane
Beach Lover
It was a valiant , but misguided effort, to rename our Emerald Coast... why they would not have spent that money to put a push on what is already established truly eluded me.
Much like other areas of Florida are known as the Space Coast, Forgotten Coast, Gold Coast and Treasure Coast this area has and will always be the Emerald Coast.
According to Ask.com:
Florida's Emerald Coast Deep emerald Gulf of Mexico is calling card for this coastline!
By Dawn Henthorn, About.com Guide
See More About:
Compliments of FlaUSA.com
Sponsored Links
Florida Spring BreakFull Week On The Beach Only $119 Book Now With Only $100 Down!www.SpringBreakRooms.com
Panama City Beach CondosDiscounted Panama City Beach Hotels, Condos & Vacation Rentals!www.BookIt.com
Sandestin Beach ResortBest condos & deals at Sandestin! Book today at 1-800-553-0188www.myvacationhaven.com
Florida Ads Panama Beach Florida RV Resorts FL Florida RV Campgrounds Emerald Coast Destin Florida Hotels in Panama City FL
The coastline along this stretch of Florida is different. The deep emerald green color of the northern Gulf of Mexico combined with the crystal quartz beaches equal paradise. That paradise is approximately 100 miles of pristine shoreline located in the Northwest Florida panhandle – between Panama City and Perdido Key – often lovingly referred to as the "Redneck Riviera."
Panama City Beach
Located on beautiful St. Andrew's Bay and the Gulf of Mexico, Panama City Beach is a popular tourist location year-round. The area enjoys a moderate climate attributed to the cool sea breezes which offers year-round activities, but the tourist season kicks off with Spring Break in March and continues through October.
Exotic sea life is abundant with several offshore reefs providing diving and snorkeling adventures. If you are in pursuit of the "big one," it can be found in the warm Gulf waters. It's your choice to fish from the piers or charter a boat to take you deep sea fishing.
The many area attractions offer endless hours of family fun and the wide variety of restaurants ensure a great meal no matter what your taste or budget.
Families can be taken back to another time at the Miracle Strip Amusement Park and the Shipwreck Island Water Park located on Front Beach Road. Multiple ticket choices and reasonable prices make this a must see and do activity!
Destin/Fort Walton Beach
USA Today readers recently picked the Destin/Fort Walton Beach area the #1 Beach in America, and for the sixth year in a row, Southern Living has named it the Best Beach in the South and the Top Family Destination. It is hard to dispute the popular vote, because it's so easy to make summer memories here.
No matter what your budget, the area offers a plentiful array of Gulf-edged accommodations from economy to luxury. Each summer is filled with a spectacle of seaside festivals and special events to please every age, and that is in addition to the already wide variety of sun-dazzled, splashing-good-time activities.
Pensacola
Pensacola’s sugar-white sand looks like snow to many, and visitors from cold climates enjoy posing near sand dunes in the winter to show the folks back home what a Pensacola winter looks like. More>
Getting There
The Emerald Coast is located south of Interstate 10 in the Florida Panhandle and is accessible off I-10 by major Highways 29 (for Pensacola), 85 (for Fort Walton Beach) and 231 (for Panama City).
------------------------------------------------------------------------------------------------------------------
SoWal, or the beaches of South Walton, works for our more specific piece of paradise, but their whole mission was to bring attention to the area as a whole...not a bad idea, but probably would have worked a lot better if they had just embraced "Emerald Coast"!
Much like other areas of Florida are known as the Space Coast, Forgotten Coast, Gold Coast and Treasure Coast this area has and will always be the Emerald Coast.
According to Ask.com:
Florida's Emerald Coast Deep emerald Gulf of Mexico is calling card for this coastline!
By Dawn Henthorn, About.com Guide
See More About:
Sponsored Links
Florida Spring BreakFull Week On The Beach Only $119 Book Now With Only $100 Down!www.SpringBreakRooms.com
Panama City Beach CondosDiscounted Panama City Beach Hotels, Condos & Vacation Rentals!www.BookIt.com
Sandestin Beach ResortBest condos & deals at Sandestin! Book today at 1-800-553-0188www.myvacationhaven.com
Florida Ads Panama Beach Florida RV Resorts FL Florida RV Campgrounds Emerald Coast Destin Florida Hotels in Panama City FL
The coastline along this stretch of Florida is different. The deep emerald green color of the northern Gulf of Mexico combined with the crystal quartz beaches equal paradise. That paradise is approximately 100 miles of pristine shoreline located in the Northwest Florida panhandle – between Panama City and Perdido Key – often lovingly referred to as the "Redneck Riviera."
Panama City Beach
Located on beautiful St. Andrew's Bay and the Gulf of Mexico, Panama City Beach is a popular tourist location year-round. The area enjoys a moderate climate attributed to the cool sea breezes which offers year-round activities, but the tourist season kicks off with Spring Break in March and continues through October.
Exotic sea life is abundant with several offshore reefs providing diving and snorkeling adventures. If you are in pursuit of the "big one," it can be found in the warm Gulf waters. It's your choice to fish from the piers or charter a boat to take you deep sea fishing.
The many area attractions offer endless hours of family fun and the wide variety of restaurants ensure a great meal no matter what your taste or budget.
Families can be taken back to another time at the Miracle Strip Amusement Park and the Shipwreck Island Water Park located on Front Beach Road. Multiple ticket choices and reasonable prices make this a must see and do activity!
Destin/Fort Walton Beach
USA Today readers recently picked the Destin/Fort Walton Beach area the #1 Beach in America, and for the sixth year in a row, Southern Living has named it the Best Beach in the South and the Top Family Destination. It is hard to dispute the popular vote, because it's so easy to make summer memories here.
No matter what your budget, the area offers a plentiful array of Gulf-edged accommodations from economy to luxury. Each summer is filled with a spectacle of seaside festivals and special events to please every age, and that is in addition to the already wide variety of sun-dazzled, splashing-good-time activities.
Pensacola
Pensacola’s sugar-white sand looks like snow to many, and visitors from cold climates enjoy posing near sand dunes in the winter to show the folks back home what a Pensacola winter looks like. More>
Getting There
The Emerald Coast is located south of Interstate 10 in the Florida Panhandle and is accessible off I-10 by major Highways 29 (for Pensacola), 85 (for Fort Walton Beach) and 231 (for Panama City).
------------------------------------------------------------------------------------------------------------------
SoWal, or the beaches of South Walton, works for our more specific piece of paradise, but their whole mission was to bring attention to the area as a whole...not a bad idea, but probably would have worked a lot better if they had just embraced "Emerald Coast"!
Miss Critter
Beach Fanatic
Kurt
Admin
Because they were including parts of the Forgotten Coast in "THE Beach" marketing. "Forgotten Emerald Coast" doesn't quite work.
scooterbug44
SoWal Expert
I would love to know how much "public" money went to these people for "salaries" and "advertising".
And then I want it paid back! :angry:
And then I want it paid back! :angry:
John R
needs to get out more
THE Beach was a failure from the start. Too much confusion as to it's name, mission, choice of marketing color, etc. 'Extensive website'? Their website is a joke. Coastal Vision 3000? 3000 what? There seems to be some confusion in their own media at to whether it's THE beach or the beach. What a mess. Their events calendar, useless.
Mission Failure: We're still the Emerald Coast
Good riddance.
Mission Failure: We're still the Emerald Coast
Good riddance.
Matt J
SWGB
I remember that 3000 was a biblical reference and it came from a paid member of the organization.
[FONT=Verdana, Arial, Helvetica]3000 saved (Acts 2:41) [/FONT]Those who accepted his message were baptized, and about three thousand were added to their number that day.