This is payment for advertising to promote recruitment for the military. I think we can cut all the advertising by the Defense dept. easily though- reinstate the draft. Then we will not need to advertise.
I question how much the Armed forces need to advertise at NASCAR, football games, etc.
Yes, you do need to get the word out, but I can think of far better things to do with their money than sponsoring a football game.
The kiosks sound cool, but most of the people I know who joined the military did so because it was the best career available to them. College was not an option.
The draft is a recipe for disaster.
Does this really make sense to you? Because I can't seem to make sense out of spending all of this money to attract new recruits to the military especially when The Pentagon just announced that they are proposing to cut 47,000 troops from both The Army and The Marines. So somebody please tell me again why we would be advertising to recruit forces when we already have too many.
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And if government officials think that advertising with NASCAR is a good idea because so many of our service members come from the south, wouldn't advertising with the NFL be better considering it would attract not only southerners, but other people from around the country as well. The Super Bowl just beat the record for the most watched television show , with 111 million viewers tuning in 2011. And a 30 second ad that ran during The Super Bowl would have cost the military only $3 million and would have reached that many viewers. Now compare that with the amount of viewers who watched the Daytona 500 in 2010, about 29.8 million. You can also compare the average Monday night football game which about 15 million viewers to the average NASCAR race which has about 6.17 million viewers. So which sport would be more profitable to advertise with? You tell me.
I question how much the Armed forces need to advertise at NASCAR, football games, etc.
Yes, you do need to get the word out, but I can think of far better things to do with their money than sponsoring a football game.
The kiosks sound cool, but most of the people I know who joined the military did so because it was the best career available to them. College was not an option.
The draft is a recipe for disaster.
Once more, it seems to be more about $$ than anything else.
According to Col. Derek W. Crotts, who manages the Army's NASCAR marketing and advertising program, nearly one-third -- 46,000 -- of the 150,000 leads Army recruiters get each year come from motorsports events.
Read more: Bang for Buck Not an Issue to Congresswoman Seeking to Defund Army Sponsorship in NASCAR - FoxNews.com
You can't negate the figures. The Army is simply advertising to it's target audience. They already recruit at schools, use Facebook, etc.