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Walton TDC Presents New Branding

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Smiling JOe said:
I disagree. We aren't selling sand. You can find sand in Destin and Panama City Beach. LKM is simply selling lifestyle and making memories.
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SJ, I'm sure there are many of us who wholeheartedly agree that the LKM pitch should reflect the SoWal lifestyle and making memories.

"Selling sand" was a figure of speech meant to refer to the process of marketing SoWal as compared to other Florida beach destinations that visitors could choose when planning a vacation, i.e South Beach. I first heard the term used by an official of Visit Florida.

I simply feel the materials presented by LKM that have been shown and linked to on this thread do not adequately nor properly brand SoWal as compared to other beach destinations that visitors could choose.

That said, I've seen LKM's work for North Carolina tourism, and I like it.

Respectfully, anyone who feels that the tag line, images, and/or branding created by LKM for South Walton and shown on this thread do not seem to capture the heart & soul of SoWal is welcome to click the little blue "Thx" Thanks button below this post to acknowledge they share my opinion.
 
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Beach Bimmer said:
SJ, I'm sure there are many of us who wholeheartedly agree that the LKM pitch should reflect the SoWal lifestyle and making memories.

"Selling sand" was a figure of speech meant to refer to the process of marketing SoWal as compared to other Florida beach destinations that visitors could choose when planning a vacation, i.e South Beach. I first heard the term used by an official of Visit Florida.

I simply feel the materials presented by LKM that have been shown and linked to on this thread do not adequately nor properly brand SoWal as compared to other beach destinations that visitors could choose.

That said, I've seen LKM's work for North Carolina tourism, and I like it.

Respectfully, anyone who feels that the tag line, images, and/or branding created by LKM for South Walton and shown on this thread do not seem to capture the heart & soul of SoWal is welcome to click the little blue "Thx" Thanks button below this post to acknowledge they share my opinion.
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LIKE

I did go add to your rep! :clap:
 
I was always under the impression the TDC's primary responsibility was beach maintenance. I was sorely mistaken. I think we need a priority reset at the TDC.
 
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I have always liked Sowal.

Anywho-

Few misc. ideas:

Other than it being long, I liked Beaches of South Walton because it tells you what it is and where it is. It alludes to the fact that there are many beaches/beach towns there. And the use of "of" carries a high end connotation like Lloyd's of London.

Rather than dropping Beaches of South Walton why not just drop South. There are no beaches in North Walton so Beaches of Walton or Walton Beaches or the Walton Coast work. Or save $1.3 Million and go with plain old Walton County like Orange County, CA does. But whether you use Walton Coast or Walton County- either way it's "The WC", baby! :)


No more freebies. TDC, I am available as an independent consultant.
 
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May not be used without permission

SoBeautiful
SoUnique
SoFun​

SoWal
Florida's Beaches of South Walton​



*****************************

Make check payable to Kurt Lishka for transfer of trademark rights and domain name.​

Make check payable to George Wickey for marketing and advertising services rendered.​
 
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